FOR IMMEDIATE RELEASE
IDEA Inc. Selected by Norwegian Cruise Line to Develop Eco-Friendly
Cruise Destination in Belize
ORLANDO,
Fla., August 22, 2013 – IDEA Inc., a leading designer of branded ports of call
and branded destinations, announced today it has been contracted by Norwegian
Cruise Line to design and develop a $50 Million Eco-Friendly cruise destination
in Southern Belize.
“With
an emphasis on indigenous local culture, this new cruise destination will tell
the unique story of Belize, and set a new standard in the development of an
eco-friendly destination,” said Hugh Darley, President and Executive Producer,
IDEA Inc. “Rather than an imposed plan, we are focused on a design approach
that is determined by the local environment to ensure that the unique
surroundings and features of the area will be protected and showcased for all
to enjoy.”
Darley, an ex-Disney Imagineer, and developer of guest
experiences for many leading destinations, hotels and cruise lines emphasized
the need for a world class guest experience and sense of arrival at Belize;
“This new port comes at the perfect time,” said Darley. “More than 600,000 passengers arrived through
the port last year, and Norwegian alone is predicting passenger growth in the
Western Caribbean to more than double over the next four years. For Belize to grow its tourism, an upgraded
experience is necessary. This new destination will be designed to not only take
pressure off the City port, but give visitors the best first impression a
destination can give.”
While the
master plan for the 75 acres is still under development, the vision is to
create a world-class cruise destination, consisting of two locations: an island
destination with docking/tendering facilities and a mainland connection point
for inland tours. Major components of the project are anticipated to include a
floating pier, island village with open-air structures on raised platforms,
marina, transportation hub for tours to the mainland, a lagoon for a variety of
water sports and a relaxing beach area. The goal is to design an authentic
experience grounded in the storyline of nature, ancient culture, art, adventure
and music that celebrates Belizean, Mayan and Garifuna history and culture.
Over
the past 15 years, IDEA Inc. has designed 15 major ports in the Caribbean,
including Historic Falmouth in Jamaica. Historic
Falmouth has won numerous awards for design and guest satisfaction and is
reported on in many industry publications as one of the best ports of call in
the world. IDEA Inc. has also been selected to design and create the
Tortola Pier Park project in the British Virgin Islands.
About IDEA:
IDEA
is a leading designer of branded ports of call and branded destinations for the
hospitality, entertainment and tourism industries. IDEA has worked with private
developers, government ministries, and independent agencies to create branded
destinations in Alaska; Florida; St. Lucia; St. Maarten; Mexico; St. Kitts;
Honduras; Bahamas; and Jamaica.
IDEA
Inc.
714
W Smith Street
Orlando,
FL 32804
Media contact:
Mindy
Joyce
Sugarfly
Marketing
[email protected]
+1-646-259-1546
