IDEA utilizes a world-wide consortium of professionals and companies to organize project teams with specific skill sets. The IDEA team provides a rich array of client services ranging from initial creative concepts, designs, project planning and brand building to execution oversight and owner representation. IDEA's custom tailored project teams are drawn from a long-term and well-established network of today's industry leading planners, designers, artists, engineers, financial planners and development groups.








Hugh Darley. Founder, President + Executive Producer

Vision Planner, Innovator, Designer, Conceptual Developer, Strategic Planner, Hugh Darley has 25 year career as an award-winning international design associate with superior creative skills, highly tuned leadership capabilities, and a solid acumen in international business.

The Walt Disney Company. As a member of Walt Disney Imagineering (Disney's WED Enterprises) Hugh was instrumental in the development of the final build-out of the World Showcase in EPCOT Center. Later, Hugh was tapped to apply his creative skills as Art Director for the original Disneyland Park in California.

Imaginative Technologies (ITEC). In 1986, Hugh began his entrepreneurial career and co-founded his own creative shop, Imaginative Technologies. ITEC provided "Imagineering-type" services to the new and rapidly growing world-wide Family Entertainment market. While serving as President of ITEC Productions, Hugh also co-founded Entertainment Properties Inc. in 1992, to design and joint venture development opportunities. ITEC's client roster included some of the biggest brands in the world including the Hilton Nevada Corporation, Mirage Resorts, The Biltmore Estate, The Boston World Trade Center, NASCAR, and Caribbean Restaurant Partners. 

Paramount Parks. Further expanding his creative and leadership portfolio, Hugh served in several executive level positions with Paramount Parks between 1993 and 1995, including assuming the duties of Executive vice President during the acquisition by Paramount Pictures and the subsequent merger with Viacom and Blockbuster Entertainment. Hugh was responsible for Paramount Park Corporate systems' development, including the implementation of a five year plan for all five North American parks, and the integration of all of the Intellectual Properties of Viacom's family of brands, including MTV, Nickelodeon and Blockbuster Entertainment, and Paramount Pictures Properties. This experience placed Hugh within the largest mergers in the Family Entertainment industry and led to his role as Creator and Executive Producer of "Star Trek: The Experience" with the Las Vegas Hilton.


Rob Coles. Design Director IDEA UK + Project Director

As Design Director of IDEA's UK office, Robert brings a wealth of experience to the IDEA team as a project director, operations director, design consultant, and business and financial manager.  His global experience extends throughout the United Kingdom, Europe, India, and the Caribbean.

For over 15 years, Robert has used his previous owner/ operator experience in the entertainment and hospitality spheres to benefit IDEA projects worldwide. This has given him a deep understanding of what is required to make a project both a fulfilling experience for the guest and a profitable one for the client.