In March 2007, the Government of Saint Lucia, in keeping with its stated commitment to catalyze economic growth opportunities, announced its intention to transform the capital city of Castries and its port in particular, into a major cruise tourism destination.
Government recognized however, that such an outcome could only be achieved through the articulation of a Vision Plan and Branding Concept that was innovative and comprehensive, and established on a basis of consensus of all stakeholders.
IDEA INC. was engaged to undertake this exercise and the excellence of their work is reflected in the fact that it has been embraced by private investors, both local and foreign, as well as major national stakeholders and the general public.
The company's ability to deliver a quality output in a relatively short period of time underscores the ultimate professionalism of its staff and, given the extent of the investment interest derived from the Vision Plan, the Government of Saint Lucia has, without hesitation, taken the decision to re-engage the firm to develop a vision concept for the entire island.
The Ministry of Economic Affairs, Economic, Planning, Investment and National Development and by extension, the Government of Saint Lucia, is convinced that the work of IDEA INC. will continue to be the basis for St. Lucia's development planning for many years to come.