BRANDED DESTINATIONS

An IDEA Branded Destination

IDEA works with Clients to develop an exclusive Brand Essence that differentiates their Destination from the competition and helps position it as a "must-see" Destination. We call this process "Branding" - creating a one-of-a-kind Destination that captures the distinctive personality, charm, color, culture, history, and unique heritage of the location. IDEA, working in partnership with our Clients, infuses the Destination's Brand Essence into every aspect of development from architecture, interior design, and signage, to special events, themed restaurants, clubs, and waterfront development. The result is a Branded Destination unlike any other anywhere in the world.

Artist's Rendering The Shoppes at Rose Hall are currently in construction Signage development Entrance Sign
THE SHOPPES AT ROSE HALL Montego Bay, Jamaica Site Scope: 5 acres Transforming a typical retail venue into a popular Themed Branded Retail Destination was IDEA's challenge in creating The Shoppes at Rose Hall. A true celebration of Jamaica's acclaimed history and lasting icons, the Shoppes at Rose Hall is where high-end retail and high-concept entertainment come together. Characterized by a distinctive old-world atmosphere, IDEA draws its inspiration for this concept from the very location itself, Rose Hall, Jamaica. The Shoppes at Rose Hall expands the lore of this notable location to create an authentic environment. Allegedly the sight of Jamaica's most enduring ghost story, the infamous legend of the "White Witch" Annie Palmer, Rose Hall holds a fascinating place in Jamaica's spellbinding history. The Great House of Rose Hall, said to be haunted by the "White Witch" is artfully preserved today as a Resort Destination. With easy accessibility to and from the Great House, The Shoppes at Rose Hall offers Guests, outside visitors, and the community an opportunity to discover iconic Jamaica while enjoying a unique Branded Retail Guest Experience. The 1.5-acre addition of The Legendary Links of Rose Hall was conceived as an opportunity to add a top-quality miniature golf course designed to emphasize skill rather than chance. With a historic Jamaican twist, the course beckons Guests to delve deeper into parishes and stories of Jamaica while playing a competitive round on luxuriant greens - if they dare...

Artist's Rendering

The Shoppes at Rose Hall artist rendering

The Shoppes at Rose Hall are currently in construction

The Shoppes at Rose Hall construction photos

Signage development

Entrance Sign

THE SHOPPES AT ROSE HALL

Montego Bay, Jamaica
Site Scope: 5 acres

Transforming a typical retail venue into a popular Themed Branded Retail Destination was IDEA's challenge in creating The Shoppes at Rose Hall. A true celebration of Jamaica's acclaimed history and lasting icons, the Shoppes at Rose Hall is where high-end retail and high-concept entertainment come together. Characterized by a distinctive old-world atmosphere, IDEA draws its inspiration for this concept from the very location itself, Rose Hall, Jamaica. The Shoppes at Rose Hall expands the lore of this notable location to create an authentic environment. Allegedly the sight of Jamaica's most enduring ghost story, the infamous legend of the "White Witch" Annie Palmer, Rose Hall holds a fascinating place in Jamaica's spellbinding history. The Great House of Rose Hall, said to be haunted by the "White Witch" is artfully preserved today as a Resort Destination. With easy accessibility to and from the Great House, The Shoppes at Rose Hall offers Guests, outside visitors, and the community an opportunity to discover iconic Jamaica while enjoying a unique Branded Retail Guest Experience. The 1.5-acre addition of The Legendary Links of Rose Hall was conceived as an opportunity to add a top-quality miniature golf course designed to emphasize skill rather than chance. With a historic Jamaican twist, the course beckons Guests to delve deeper into parishes and stories of Jamaica while playing a competitive round on luxuriant greens - if they dare...

Bridge passthrough at entrance

EMERALD BEACH RESORT AND SPA

www.emeraldbchresort.com

Panama City, Florida
Site Scope: 16 acres

Combining elements of the classic Florida Beach Destination with the charm and energy of the West Indies, IDEA presents Emerald Beach Resort and Spa, the "Jewel of the Gulf Coast". Located along the 27-mile stretch of beach known as the Emerald Coast in Panama City, Florida, Emerald Beach Resort offers a surprisingly unexpected alternative to the ordinary Oceanfront Beach Resort Experience. Striking architectural details encompass The Beach Canyon Lobby, a grand two-story open hall enhanced with sheets of glass curtain wall reveal exciting glimpses of the spectacular "Floridita Lagoon" pool featuring the poolside Havana Club Bar. The Resort's iconic signature, an elaborate pedestrian bridge and bar illuminated in brilliant green, lures fascinated Guests and Residents with visibility from nearly a mile away. A full service Resort and Spa offering a diverse range of amenities including an eclectic choice of entertainment, dining, and nightlife options, Emerald Beach Resort is the truly extraordinary, eclectic, distinctive, and innovatively remarkable.

Emerald Beach completed construction in 2007

Various resort elevations

Logo development for resort shops and restaurants

Resort development

Waterpark design

Entry Marina

Master Plan

Artist's rendering of the Marina

Artist's rendering of The Lodge

Entry Feature

BAMA BAYOU

www.bamabayou.com

Orange Beach, Alabama
Site Scope: 400 acres

Interweaving the laidback charm of the Gulf Coast with world-famous Southern hospitality, IDEA Re-Branded an all-inclusive Family Resort Experience in Bama Bayou "The place where Southern Hospitality meets the Gulf Coast". Located directly on the Intracoastal Waterway, in Orange Beach, Alabama, this Resort Destination was designed in the style and personality of a traditional Southern Coastal Village providing a hospitable and memorable Guest Experience - Southern-style! An open air trolley system provides Guests with easy access themed transportation as they make their way through the many entertainment options offered at Bayou Beach. Guests can satisfy their "retail therapy" at Bama Bayou Retail Village, an exciting array of eclectic shops and charming boutiques. Riverwalk Marina Village provides premiere accommodations for both recreation and business with restaurants, shopping, and a marina, and boasts the largest private meeting area on the Gulf Coast, the Bama Bayou Convention Center. Bayou Beach, a thrilling Water Park featuring world-class water slides, a massive wave pool, and a lazy river complete with exotic animal encounters offers a refreshing entertainment option while New Gulf World, a sea life park, enthralls Guests with live shows that include dolphins, sea lions, tropical birds, and exotic animal exhibits. The Bama Bayou Nature Walk featuring thirty-five acres of enhanced wetlands celebrates the natural beauty of the Alabama Coast. A rustic-styled Destination Resort, The Lodge at Bayou Beach, completes IDEA's Vision of Southern Coastal living presented in a one-of-a-kind luxury resort setting.

Side elevation of resort area Aerial Perspective Site Plan Location
THE MARTIN QUARTER Pointe Blanche, Sint Maarten Site Scope: 10 acres Exclusive even among the dizzying array of diverse island nations within the Caribbean, St. Martin is a Destination with an unusual quirk: two distinctive European cultures dominate each side of the island. Northern Saint Martin is governed by France, while the southern half of the island, Sint Maarten, belongs to the Netherland Antilles. This clear division of the Island dictates the cultural landscape of each side, the northern half presenting a quintessentially French atmosphere, the southern half patently Dutch. IDEA's Vision is to create a Resort Destination that allows Guests to celebrate and discover all facets of the island. Located on the Great Bay, The Martin Quarter, offering a taste of the French Riveria in Dutch St. Maarten, is ten acres situated on Pointe Blanche, adjacent to the Port of St. Maarten. With the Capitol City of Philipsburg a short distance away, The Martin Quarter is an ideal Destination for Guests to soak up a bit of French flavor before discovering the quaint charm of Dutch St. Maarten. Chic and eclectic retail, a thriving café culture along the waterfront promenade overlooks the marina below, lush tropical lagoons and a casino surround a luxurious six-hundred room Condo Hotel, the impressive centerpiece of this sophisticated Resort. Energy, excitement, and a hint of sheer indulgence define The Martin Quarter, IDEA's blend of tropical modern and true French chic creating the island's anchor for style, culture, and entertainment on the Great Bay.

Side elevation of resort area

Aerial Perspective

Site Plan

Location

THE MARTIN QUARTER

Pointe Blanche, Sint Maarten
Site Scope: 10 acres

Exclusive even among the dizzying array of diverse island nations within the Caribbean, St. Martin is a Destination with an unusual quirk: two distinctive European cultures dominate each side of the island. Northern Saint Martin is governed by France, while the southern half of the island, Sint Maarten, belongs to the Netherland Antilles. This clear division of the Island dictates the cultural landscape of each side, the northern half presenting a quintessentially French atmosphere, the southern half patently Dutch. IDEA's Vision is to create a Resort Destination that allows Guests to celebrate and discover all facets of the island. Located on the Great Bay, The Martin Quarter, offering a taste of the French Riveria in Dutch St. Maarten, is ten acres situated on Pointe Blanche, adjacent to the Port of St. Maarten. With the Capitol City of Philipsburg a short distance away, The Martin Quarter is an ideal Destination for Guests to soak up a bit of French flavor before discovering the quaint charm of Dutch St. Maarten. Chic and eclectic retail, a thriving café culture along the waterfront promenade overlooks the marina below, lush tropical lagoons and a casino surround a luxurious six-hundred room Condo Hotel, the impressive centerpiece of this sophisticated Resort. Energy, excitement, and a hint of sheer indulgence define The Martin Quarter, IDEA's blend of tropical modern and true French chic creating the island's anchor for style, culture, and entertainment on the Great Bay.

Treasure Reef completed construction in 2006 Treasure Map Site Plan Playground designs Artist's Rendering
TREASURE REEF Ocho Rios, Jamaica Site Scope: 6 acres IDEA Re-Branded, designed, and enhanced the thematic program of one of Jamaica's most popular Tourist Attractions, Dolphin Cove, into Treasure Reef, a pirate themed Marine Adventure Park unlike any other. Located in a seaside Jamaican jungle setting just outside of Ocho Rios, Treasure Reef captures the spirit of the Caribbean's infamous past of pirates and buried treasure. Aged stone and stucco, cannonballs, flags, and other custom facade props adorn the ancient walls enhancing the dock atmosphere and defining the signature "shanty singing energy" along the Waterfront Promenade. Dolphin Cove at Treasure Reef invites Guests to swim with dolphins and stingrays or experience a close encounter with a sea lion or shark in the "Shark Infested Waters". Peg Leg Captain and his motley crew can be spotted giving ribald street-side performances including a feature shark show at Dolphin Quay, a Themed Pirate Village offering retail, food, and beverage for Treasure Reef patrons. A natural snorkel reef lined with fascinating artifacts from the "wrecked" pirate ship creates one of many exciting adventures for treasure hunters, young and old. Following a provided Treasure Map along the beach and underwater realm Guests uncover secret pirate "booty" held within the Treasure Reef. For the little swashbucklers buried treasure awaits discovery on the beach rounding out the rousing atmosphere of Treasure Reef.

Treasure Reef completed construction in 2006

Treasure Map Site Plan

Playground designs

Artist's Rendering

TREASURE REEF

Ocho Rios, Jamaica
Site Scope: 6 acres

IDEA Re-Branded, designed, and enhanced the thematic program of one of Jamaica's most popular Tourist Attractions, Dolphin Cove, into Treasure Reef, a pirate themed Marine Adventure Park unlike any other. Located in a seaside Jamaican jungle setting just outside of Ocho Rios, Treasure Reef captures the spirit of the Caribbean's infamous past of pirates and buried treasure. Aged stone and stucco, cannonballs, flags, and other custom facade props adorn the ancient walls enhancing the dock atmosphere and defining the signature "shanty singing energy" along the Waterfront Promenade. Dolphin Cove at Treasure Reef invites Guests to swim with dolphins and stingrays or experience a close encounter with a sea lion or shark in the "Shark Infested Waters". Peg Leg Captain and his motley crew can be spotted giving ribald street-side performances including a feature shark show at Dolphin Quay, a Themed Pirate Village offering retail, food, and beverage for Treasure Reef patrons. A natural snorkel reef lined with fascinating artifacts from the "wrecked" pirate ship creates one of many exciting adventures for treasure hunters, young and old. Following a provided Treasure Map along the beach and underwater realm Guests uncover secret pirate "booty" held within the Treasure Reef. For the little swashbucklers buried treasure awaits discovery on the beach rounding out the rousing atmosphere of Treasure Reef.

SEAGLASS FOUND

Abacos, Bahamas
Site Scope: 20 acres

Located on the northern tip of Man-O-War Cay in the Abacos, Seaglass Found is a 20- acre property including beautiful beaches, charming conch lined paths, spectacular views, magnificent reefs, snorkeling, rich vegetation, and a private protected harbour. The Sea Glass Estate was the home of renowned author and sailor, Harry Etheridge. IDEA's Vision for this private family retreat retains the historic charm of the Estate while combining modern touches to expand the home for any number of memorable visits. A built-to-scale lighthouse accommodates a library and study while an infinity-edge pool provides simple elegance and seamlessly integrates stunning ocean views. Harry Etheridge's boathouse is preserved as a beach house with access to "Breakwater Beach" while the original "Sea Glass" house becomes a master suite with a covered walkway leading to a second wing of the house designed to reflect the architecture of the original structures. The transformation is completed with small Bahamian cabins, called "Snore Boxes", scattered intermittently throughout the property to provide Guests exploring the Estate a quiet sanctuary and place to stop, relax, and take in the view of the harbour. The overall effect captures the spirit of the Estate's original owner while solidifying the legacy of those who will continue to enjoy its endearing charms.